Rethink: The Future of Client-Centric GTM
Rethink is back. Join industry visionaries to tackle today's biggest strategic and operational challenges in B2B marketing while learning how to navigate radical changes in the market, competition, technology, and enterprise buying.
Hosted by Momentum ITSMA, the leading B2B consultancy in client-centric growth, Rethink is where forward-looking senior B2B marketers gather to learn the latest insights and gain strategic and operational guidance to drive the future of client-centric GTM strategies.
What to expect
At Rethink we’ll explore the evolving client-centric landscape through the lens of Momentum ITSMA’s proprietary research and decades of consulting expertise – and uncover how B2B marketing strategies must adapt to seismic shifts driven by changing buyer expectations, shifting market dynamics, technology innovation, and generative AI.
- Decode B2B buying behaviors
- Reimagine growth and drive alignment
- Strengthen your brand
- Leverage generative AI to advance outcomes
- Transform your marketing talent strategy
- Sharpen Account-Based Marketing practices
- Get inspired by award-winning leaders
Alice BoyceI love the real use cases and best practices. Great insights shared by speakers and a great opportunity to network and grow marketing relationships.
Director, Global Alliance Marketing, Kyndryl
Agenda
View the full agenda hereSpeakers
Alisha Lyndon, CEO, Momentum ITSMA
Discover how leading B2B enterprises are embedding client-centricity to fuel sustainable growth and reduce go-to-market inefficiencies. Drawing on Momentum ITSMA’s new CMO and buyer research studies, this session explores critical focus areas, impact evidence, and a practical approach to assess and evolve your current state. Walk away with a clear path to realign your teams around client needs.
Speakers
Meta Karagianni, Chief Consulting and Growth Officer, Momentum ITSMA
Vincent Rousselet, Senior Associate, Momentum ITSMA
CMOs from global enterprises share how they’re navigating change and driving growth through a client-first mindset. Gain candid insights into what it takes to lead with client-centricity at the highest level.
Speakers
Abhinav Kumar, Global Chief Marketing Officer, Tata Consultancy Services
Patrick Xhonneux, Senior VP, Global Marketing, SAS
Ask the Expert 1:1 Sessions
Book dedicated time with our executive advisors and tap into Momentum ITSMA’s industry expertise on client-centric strategy, emerging technology implications, and team transformation. Appointments are limited, so register now to avoid disappointment.
Track 1: Innovate and Grow with ABM
Revitalizing ABM: Ensuring Strategic Alignment and Long-Term Investment for Sustainable Growth
Explore how to evolve ABM from a tactical initiative into a long-term, strategic growth engine. This session highlights the value of alignment and sustained investment for impact.
Speakers
Alisha Lyndon, CEO, Momentum ITSMA
Andrew Fitzgerald, VP Global Account-Based Marketing, Kyndryl
Track 2: Build Trust and Accelerate Growth with Thought Leadership
From Top of Mind to Bottom Line: Activating Thought Leadership Across the Buyer Journey
Learn how to make thought leadership drive results at every stage of the buyer journey. We’ll cover practical tactics for activation and why internal alignment is critical to success.
Speakers
Mark Wellings, Executive Director, Thought Leadership
Aggie Anthimidou, Senior Marketing Lead, Global Industry Marketing, LinkedIn
Amy Curnow, Advanced Tech and Europe Marketing Lead, Rider Levett Bucknall
12.20-12.50: Demandbase Spotlight Session
Book a one-to-one session with Demandbase
12.20-12.50: Turtl Spotlight Session
Book a one-to-one session with Turtl
Track 1: Innovate and Grow with ABM
From Pilot to Powerhouse: A Strategic Guide to Scaling ABM
Learn how to take your ABM program from experimental to enterprise-wide with a proven five-step framework. Discover how to define scale, build momentum, and lead with strategic clarity.
Speakers
Alex Brayshaw, Senior Consultant, Momentum ITSMA
Lucinda Dobinson, Senior Consultant, Momentum ITSMA
Rhiannon Blackwell, Global ABM Leader, PwC
Track 2: Build Trust and Accelerate Growth with Thought Leadership
Insight to Influence: Crafting Brand Value and Thought Leadership
In an era where reputation trumps relationships, learn how to use insight-led thought leadership to shape brand value and credibility. Gain tools to track impact and claim untapped market space.
Speakers
Sarah DeFreitas, Executive Director, Research, Momentum ITSMA
Mark Wellings, Executive Director, Thought Leadership, Momentum ITSMA
Will Sturgeon, Head of Content and Thought Leadership, PwC
Track 3: Embed Client-Centricity Across the Organization
From Chaos to Clarity: Go-to-Market Orchestration and Alignment
Explore how leading organizations are aligning functions and priorities to bring clarity and cohesion to their go-to-market efforts. Real-world examples will illuminate the path to better orchestration.
Speakers
Meta Karagianni, Chief Consulting and Growth Officer, Momentum ITSMA
Carrie Rediker, Principal Consultant, Momentum ITSMA
Margaret Franco, CMO, Duco
Track 4: Break Bad Habits to Ignite Client-Led Growth
Insight to Action: Using Critical Client Insights to Underpin Client-Led Strategies
Discover how high-performing organizations turn client listening into strategy. Learn the four pillars of effective programs, how to interpret insight types, and what it means for competitive advantage.
Speakers
Sarah DeFreitas, Executive Director, Research, Momentum ITSMA
Melanie Hill, CMO, Chambers and Partners
Track 3: Embed Client-Centricity Across the Organization
Stronger Together: How the Partner Ecosystem is Key to Transformative Growth
Explore how robust partner ecosystems unlock new client-centric solutions and drive growth. Learn a practical model for ecosystem development and how to create more integrated value propositions.
Speakers
Guy Phillips, Partner, Momentum ITSMA
Will Nicholls, Chief Client Officer, Momentum ITSMA
Track 4: Break Bad Habits to Ignite Client-Led Growth
Less Guesswork, More Gears: Tune Your Content Engine for Growth
Overcome content waste and inefficiency by rethinking your strategy from the ground up. Learn how modular content, smart tech, and AI can supercharge your content engine.
Speakers
Marcia Trask, Principal Consultant, Content Practice, Momentum ITSMA
Laila Beswick, VP Marketing, International Markets, Celonis
Ask the Expert 1:1 Sessions
Book dedicated time with our executive advisors and tap into Momentum ITSMA’s industry expertise on client-centric strategy, emerging technology implications, and team transformation. Appointments are limited, so register now to avoid disappointment.
Hear real-world stories of transformation, innovation, and client-centric growth from peers.
Building Buy-In and Business Case
Alex Powell, Institutional Banking Marketing Lead, RBS International
Marketing transformation requires more than tools – it takes the right skills, structure, and culture. Discover how to future-proof your team with continuous enablement, outcome-focused competencies, and a learning mindset.
Speakers
Meta Karagianni, Chief Consulting and Growth Officer, Momentum ITSMA
Jo Connolly, Director, Learning and Development, Momentum ITSMA
Speaker
Alisha Lyndon, CEO, Momentum ITSMA
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TCS
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LinkedIn
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Consultant Director
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RBS International
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CEO
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Kyndryl
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Principal Consultant
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Partner
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Celonis
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Senior Consultant
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Principal Consultant, Content Practice
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Duco
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Executive Director, Thought Leadership
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Chambers and Partners
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Chief Consulting Officer
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SAS
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PwC
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Managing Director, North America
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Senior Consultant
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Chief Client Officer
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PwC
1:1 'Ask the Expert' sessions
Book your one-to-one session to tap into expert guidance on client-centric strategy, emerging tech, and team transformation.
Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message.
With a unified view of intent data, AI-powered insights, and prescriptive actions, your go-to-market teams can seamlessly align and execute with confidence.
Book your one-to-one session with the Demandbase team to discuss how they can help you hit your pipeline goals.
Turtl is the world’s first Revenue Content Platform – helping B2B marketers create interactive, personalized content that drives engagement, pipeline, and proves revenue impact.
Nick Mason, CEO will be leading a session on how an incredible customer closed over $1M in pipeline using Turtl’s intent-led personalization. Learn exactly how they did it – and how you can too.
Book your one-to-one session with Turtl and walk away with a content strategy that fuels growth.
Contents
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Related insights
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The five different types of research
There are many different types of research available to executives looking to support marketing and client-centric growth. But these are often conflated, leading to confusion over what they are meant to achieve and who the audience is.
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Measuring the impact of brand studies
In the second of three blogs from our recent roundtable, we explore why the strategic importance of brand studies goes beyond measurement – and how they can influence alignment, decisions, and growth.
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Spotlight Series: The role of client listening in the growth playbook
In the second episode of our Spotlight Series, Sarah DeFreitas, Executive Director, Research, shares how to harness the power of account intelligence to drive deeper engagement and deliver value at every stage of the customer journey.
