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Perspective Account-Based Marketing

Easy as ABM: Unpacking the complexity of B2B buying | Forbes

When did the enterprise buying cycle become so complex? Long gone are the days of taking the CFO out for dinner and the deal is done.
Perspective Account-Based Marketing

Hp Inc. and ABM: Bringing 'cold dead and hostile' accounts to life

Account-Based Marketing can be the centerpiece of a dedicated business strategy. HP’s success with ABM drove revenue and earned new respect for marketing.
Perspective Account-Based Marketing

Innovation in ABM: ServiceNow tells us how

B2B companies are demonstrating innovation in ABM to get even better returns. The ABM program at the digital workflows enterprise, ServiceNow, is a good example.
Perspective Account-Based Marketing

O2: Cracking the B2B market with ABM

O2 decided to raise its profile as a communications provider in the B2B space. The approach was underpinned by a passionate belief in the power of ABM.
Market insights and research Account-Based Marketing

New report shows ABM is driving greater customer success

Companies see higher levels of customer success and advocacy - 66% said their ABM accounts are more likely to provide positive references.

It's a combination of the long haul and sometimes the short-term opportunities that come up. And we found that Momentum can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

Michael Avis
Senior Director, EMEA Marketing, Oracle
As one of the world’s leading consultants focused upon the rarefied world of enterprise-scale procurement decision-making, Momentum ITSMA has a unique perspective on this complex and increasingly business-critical, decision-making environment.

Tim Birt
Partner, Osbourne Clarke
Momentum is a strategic growth consultancy. They are partners, always bringing additional value to the table with deep knowledge and bringing innovation in their approach.

Danny Nail
Global Head of ABM, Salesforce
Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

Michael Avis
Senior Director, EMEA Marketing, Oracle
This book should be required reading for all sales and marketing leaders in the enterprise.

Jason Finbow
Sales Director, ServiceNow